Getting menu pricing right is extremely important. If done right, it can drive sales and profit margins. If done wrong it can lead to profit loss and can be challenging to correct.
It can seem very difficult to determine what is the right way as there are so many opinions on how to price a menu. This is most likely due to the number of variables involved, such as menu style, location, and demographics that each property needs to consider. This article provides general pricing principles and considerations, but there is not one concrete answer that fits all operations.
Instead, we will explore how to use data and your competitive set to help determine your prices and a few other strategies to help lessen the shock when you need to increase prices.